"Redefining Children's Music"

Monster Rockers, Linear Stance


Monster Rocker Creator, Michael Durkay, has always been a fan of all things kids, but some time ago, felt the music industry wasn't paying quality attention to the children's genre, in fact, the industry seems to have decided childhood ends at about the age of 5, and a pre-teen actually begins at age 6.  This poses an important question, "When is a child no longer a child? Monster Mike decided to take matters into his own hands and create something different, something that creates a new music that is significant to it's intended audience, "Children".

About the Music:

In today's market, it seems children's music ends at about the age of five. This raises an important question, "When is a child no longer a child?" As a child grows and their first musical genre is coming to an end, they are rushed into a pre-teen genre in which they do not have the maturity level to comprehend the content of the songs. The lyrics to the songs are far too adult in nature in relation to the age of some of their listeners. What we intend to do with our music is to provide an "Adult Sound" with lyrics for our target audience, children. We feel we can bridge the gap between today's children's music and the pre-teen market with quality sound and content.

About the stories:

The content of the stories consists of different situations of everyday life that many, if not all, children are sometimes faced with. The stories are kept short and are done in script form, similar to a play, so we can maintain reader interest throughout the duration of the story/song. The stories themselves do not merely state what is right or wrong in a given situation - the intent is to let the reader ponder what is transpiring and form their own opinions, thoughts or feelings on the subject matter. The song lyrics are consistent with the stories - they provide food for thought" on the situation at hand, not answers. We feel children like to think, to be stimulated mentally and emotionally and need their ideas to be heard. We incorporate these ideas within the book. After each section is a page dedicated to these ideas on the different topics prompted by the stories.

€‹About the Characters:

The characters came out of a need for positive role models. Each

"character personality" is derived from different "character traits"
we all have. In essence;

Buddy = Humor/laughter

Delilah = Confidence/perseverance,

Ian = Intelligence/knowledge

Sidney = Kindness/strength

Derek = Confidence but prone to making mistakes.

As time goes on, we will be able to develop their personalities further. One thing we were very impressed was the fact that our "test market" kids were drawn to different characters based on these differences. In other words, there wasn't one stand out favorite. The other advantage to the cartoon band members is one simple fact, they never grow older, they are ageless.
In Conclusion: 

A lot of work went into the monsters. Our live performances in local (Cleveland) schools proved the merits of the project. We hope to be able to continue the momentum. Thank you.

Ian Rock and Read Poster